Limited Health Literacy Participants Missing From Market Research
Studies over the years have revealed that certain populations are at greater risk for lower overall general health literacy than others. Less education, lower-income, minority status, English as a second language, and age older than 65 years are all traits that have been linked to greater instances of limited health literacy. Using a proxy for health literacy status based on these demographic criteria selections, therefore, is a good initial foray in targeting recruits with lower health literacy. How best, though, to reach these potential participants when they are largely missing from recruiter databases? Outreach initiatives at community-based organizations like adult learning centres, community health clinics, senior centres, residential communities for those aged 55 years and older, and social service organizations can be solid resources for pharmaceutical market research recruiters.
For more details https://ila.wiki/aGd
The “Digital Health Literacy to Increase the Resilience of the Disadvantaged Group” project is held in coordination with the ILA, Netherlands in partnership with;
Darica Kaymakamligi (Turkey)
Learnmera Oy (Finland)