Elder internet users confuse adverts with real search engine results

Elder internet users confuse adverts with real search engine results

The Netherlands Authority for Consumers and Markets (ACM) is launching a campaign to inform older internet users about the dangers of online advertisements. According to the regulator, people over the age of 65 are not well able to recognize advertisements on search engines like Google and therefore run the risk of ending up with unreliable parties.
ACM and senior citizens’ association ANBO jointly conducted a poll in which 38 percent of participating over-65-year-olds said that they found it difficult to tell the difference between an advertisement and a regular search result.

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